Reebok – I AM Campaign

The “I Am What I Am” campaign. New York advertising agency mcgarrybowen created the advertising campaign.

The campaign encourages young people to embrace their own individuality by celebrating music icons including Jay-Z and 50 Cent; athletes, including Allen Iverson, Kelly Holmes and Yao Ming; Hollywood star Lucy Liu and skateboarder Stevie Williams.

We remastered the audio production for Reebok, The Netherlands.

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