The “I Am What I Am” campaign. New York advertising agency mcgarrybowen created the advertising campaign.
The campaign encourages young people to embrace their own individuality by celebrating music icons including Jay-Z and 50 Cent; athletes, including Allen Iverson, Kelly Holmes and Yao Ming; Hollywood star Lucy Liu and skateboarder Stevie Williams.
We remastered the audio production for Reebok, The Netherlands.